Semantrum is a product company, the developer of the platform for media monitoring and reputation analysis Semantrum. The system collects information from various types of media in Ukrainian, Russian, English, Chinese, Indian, Arabic and other European and Asian languages. For further processing of texts, Big Data and machine learning technologies are used, with the help of which huge amounts of data are structured according to various criteria in real time, references to persons, brands and geographical names, entity related sentiment are determined in the texts.