The Beat the Butt project aims to create the first selective collection system for cigarette butts. For that, we have developed an integrated system that combines a product that is directed to smokers (the beat the butt case), for them to be able to carry at least 20 cigarette butts, without any problem of smell leakage. Once the smoker goes and buy a new pack of cigarettes in the main points, they will be able to discard the cigarette butts all at once in the appropriate container and collect points for “doing the right thing”.