What you get

2 online training sessions, individual support and assignments

Find out what constitutes a market opportunity and what to take into account when building your Indian GTM Strategy

Access to an international network of peers, experts, investors and other relevant players

And once selected, you will
get all of this for free.
Almost seems too good
to be true, right?!

We are looking for European
startups and scale-ups that:

  • Have a legal entity based in Europe
  • Want to scale abroad, are ready to take the next step
  • Have paying customers and revenue growth
  • Are eager to learn and committed
  • Believe their product is suitable for the Indian market

THE GO-TO-MARKET PREP TRAINING

Our next free prep. training will start at 30/August/2021

Phase 1: Internationalisation readiness

Agenda:

  • Introduction to the training & get to know your peers
  • Discuss ‘why going international’?
  • Understand the do’s and don’ts of internationalisation
  • Understand the impact of your Product-Market Fit on your internationalisation strategy
  • Set future goals and get a realistic view of the next steps

Your commitment: 

  • Participate in all half-day, online training dates
  • After the workshop, you will have to invest an average of 2-3 hours per week on assignments and individual support

Agenda:

  • Understand what a market opportunity entails in general and for your company
  • Compare India with your home market and three other markets with our Market Opportunity Analysis (MO-analysis)
  • Q&A with founders and experts about best practices on doing business in India

GO/NO-GO MOMENT:

After phase 1, you will have the chance to re-evaluate your moment and decide if it is the right time to invest in your international expansion.
If the answer is yes, you will move forward to the next phase.

Phase 2: India readiness

Agenda:

  • How to seize the identified opportunity in India?
  • Understand what constitutes an international GTM Strategy
  • Insights into differences International business culture (Tool: the Culture Map)
  • Learn from experienced founders and experts about what is specifically important for Indian market entry

Agenda:

  • Know what you do know already & Know what you don’t know yet (and thus need to validate)
  • Pitch your draft Go-to-Market Strategy to a panel of India experts
  • Take your company to the next level and get selected for the exploration phase

At the end of this training, you will have a good idea of what you should validate for your business in Indian market entry.

OUR facilitator

main trainer

Emilie Verbunt

Emilie is the Director and President of the Board at DutchBasecamp. She has a passion for innovation and tech startups, because of the necessary change it brings to the world. Worked with over 150 entrepreneurs on their growth and international roadmap. Worked and lived in the Netherlands, USA, Portugal and South Africa.

How does it work?

  • Application deadline:
    Friday, August 13
  • Announcement of selected companies:
    Thursday, August 23
  • Personal intakes:
    Closing on Friday, August 20
  • Selected participants must send the signed MoU within 1 week to confirm participation
Apply now

Project leader

Dutchbasecamp has the strong belief that startups and scale-ups bring the necessary change that the world needs and bases its mission on helping innovation companies to become successful internationally, to maximize their positive impact. Through stable relationships and trustworthy connections, we make the magic happen, focusing more on impact than on numbers and believing that an open mind and a learning attitude are essential when facing international cultures and adventures. As the market is constantly changing and preparation is the fundamental first step, we listen and adapt to the demands of the teams we work with to create the greatest impact.

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F.A.Q

1 - Is there any maturity requirement to participate in the training?

This training is most relevant to European tech scale-ups with paying customers, revenue growth and the resources to grow internationally. Please look at our selection criteria here

2 - Are the classes Free of charge?

Yes, you don’t need to pay anything to be part of the Go-to-Market preparation training. We only ask for your commitment and positive spirit. This project has received funding from the European Union’s Horizon 2020 coordination and support action programme under grant agreement No. 101004815. We support European mature startups & SMEs in every step of their journey to the Indian market – from discovering business opportunities to creating a strategic local network – all free of charge.

3 - I didn't attend any Internationalisation Crash Course, can I still register for the GTM prep training?

No problem. The ICCs and the Go-to-Market preparation training can be taken separately and independently. As well as the discovery phase programme that sequences the Go-to-Market preparation training.

4 - Is it possible to participate in one specific Go-to-Market preparation training session or do I have to complete the entire programme?

When you apply, you apply for both phases of the GTM prep training:  2 plenary sessions. Half-way through, after you finished phase 1, we give participants the possibility to decide not to continue the training if you have learned the timing is not right.

5 - Where do the classes take place?

A combination of offline & online sessions will be held when possible and offered according to participants’ location. For now, the Go-to-Market preparation training will be through Zoom, with interactive Q&A and various assignments that will keep you busy for 2 to 3 hours per week. You will receive a detailed program overview and Zoom link as soon as you are accepted into the course. 

6 - What tools are being used?

The following tools are some examples:
– DutchBasecamp Internationalisation Canvas
– Market Opportunity Analysis tool (MO-Analysis) to select and compare target markets
– The Culture Map

7 - Our company does not meet 1 or 2 of the above stated selection criteria, can we still apply for the Go-to-Market preparation training?

No, not at this point. We believe that it does not benefit companies to join this training if the minimum criteria are not met. However, this is a long term project that runs until 2023. So if anything changes, get in touch again. Do check out the Internationalisation Crash Courses in the meantime, these are open to anyone.

8 - I would like to sign up for the next phase of the program, the discovery phase, but I did not follow the Go-to-Market prep training, is that a requirement?

No problem. The ICCs and the Go-to-Market preparation training can be taken separately and independently. As well as the discovery phase programme that sequences the Go-to-Market preparation training.

A project made with love by

The project leading to this application has received funding from the European Union’s Horizon 2020 coordination and support action programme under grant agreement No. 101004815. Responsibility for the information and views set out in this website lies entirely with the authors.